Helping you improve your dealership by offering real time solutions and training
Rusty Walker “The Boat Biz Guru”, providing you with over 40 years of successful Retail Sales and F&I Management and Training in the Marine and Auto Industries.
Intro to Walkers Ventures
STAY AFLOAT WITH RUSTY WALKER’S OPINIONS AND INDUSTRY NEWS
WHAT RUSTY KNOWS, RUSTY SHARES!
Subscribe to Walkers Ventures Guru News. We are a very tight knit group that needs to keep informed to stay afloat. Every quarter you will receive an email full of info to keep you updated about our industry and other fun and useful information.
FREE 90 DAY CONSULTING AND 30 DAY USE OF POWER SPORTS MENU
DELIVERING RESULTS IN 90 DAYS! GUARANTEED!
With this offer, you will receive your own phenomenal dealership video and use of that video for 90 days at no charge. If you decide to continue using Power Sports Menu, it’s only $349 per month. Continued consulting fees vary.
Management
Desk Training – “Head Coach”
My approach trains the sales manager to structure a deal to maximize gross profit and customer satisfaction. It works across all 4 industries and with challenging inventories and staffing concerns it’s more important than ever. He or She guides the salesperson through the sales process while making sure T’s are crossed and I’s are dotted. This is the most important job in the dealership!
Sales Training
The Offense
Our goal is to maximize gross profit on every deal, period. My unique and proven training method is simple and accomplishes that goal. Your sales team will learn the selection and commitment process and how to concentrate on aged inventory.
Business Office F&I Training
The Defense
You can’t win without a great defense! This person makes sure the deal is perfect to go to the lenders for approvals and timely fundings. I have over 40 years of F&I training experience and can train all levels of this all important position. Whether you have In-House, Outside Provider, or a very sharp admin person, I train them all to sell back-end products at a VERY high level. But above all else, we train them to always protect the dealer and do things “By the Book”.
Products
We work with multiple products and companies that will add value to your services. Click logos to visit their websites.
US Warranty
Extended WarrantyThis is “hands down” the best coverage for the consumer and the dealer. It’s the best exclusionary coverage on the market with better terms and rates! Win, Win!
TLC
Gap InsuranceTLC is an industry leader in helping to protect customers against financial loss in case of a total insurance loss. It’s inexpensive and and has a high closing rate among customers.
Testimonials
We are highly regarded in our industry. Here’s what some leaders have to say about Walker Ventures.
Rusty Walker has the knowledge, experience and skills to help any marine dealership go to the next level. There’s no shortage of “so called” consultants who want to look at your numbers and tell you where you can do better. Rusty is different. He has the ability and passion to get into the trenches and work with a dealer to put the right processes in place. In addition to process type training, he can provide individual sales training to help develop your staff. Seeing a dealership grow and develop is what he truly lives for.
I had the pleasure of working with Rusty Walker for several years when he was the GM @ Thunder Marine, and I was the Nautic Star Boats regional sales manager. During my 40 years of the marine industry, it was clear these guys were pros compared to other vast marine dealers. They impressed me from the start and exceeded our expectations year after year. Rusty was an integral part of operations. He was professional, always had a positive attitude, great with customers, strong work ethic, well-liked by his peers and most important willingness to help others get better which is a unique talent. Any marine dealer would benefit greatly with his help.
In the late 90’s, Rusty and I worked in the Car Business together. We formed a bond that would last for years and when I was awarded the new Bayliner Boat Franchise in St Petersburg, I asked Rusty to join me in my new venture at Thunder Marine. We took what we knew from being successful in the Auto Industry and plugged it into the Marine Industry and never looked back. Rusty possesses the skill and experience to help a dealer at any level. His processes have not been utilized in the mainstream marine industry. As a dealer, you can be confident that Rusty will produce improved results, both short and long term.
Cash Deals
Cash for your cash deals! Let’s face it, we don’t make any back end on most cash deals. When that customer has a check in hand, it’s hard to sell something after the fact. Turn your Cash deals into instant profits and keep your customers happy for years to come.
- With my proven technique, 50% or more of your cash buyers will purchase after-sale products. It’s not hard. In fact, it’s simple and almost automatic. That profit adds up fast. If you don’t want to do it yourself, I will do it for you. It’s just that easy
- With PowerSportsMenu, You can send all your cash deal customers a super cool personalized video menu with your various aftersale products. It is also a GREAT finance/payment video. Click here for a demo of powersportsmenu.com. It’s a game changer!
Inventory Control
- Develop your core – For a simple ordering process and to maximize your turns per year and reduce and/or eliminate floor plan expenses.
- Sell what you can See – Rotate inventory so as to have “AGED” inventory displayed to move!
- Price to Move – Make sure to discount aged boats first.
Marine Documentation
Titling Issues – I am associated with one of the top and knowledgeable Titling Agencies in Florida for New or Used Boats needing Coast Guard Certification.
Contact Us
Contact Rusty today for a free consultation